“It’s much easier to open your smartphone, open an app, and get from point A to point B. “Navigation apps are useful,” said Leuschenko.

These apps make traveling more manageable, said Olexandr Leuschenko, head of mobile stack at Ciklum, a digital solutions company. The majority of smartphone owners regularly use navigation apps, with almost 70% of the 77% of navigation app users indicating that their go-to navigation app is Google Maps.

People use navigation apps for non-driving directions such as public transportation, walking, or cycling twice as much in the Northeast as in other U.S.

An overwhelming number of respondents (87%) use navigation apps for driving directions the most.

Over one-third (36%) of smartphone owners use navigation apps prior to leaving their location 34% use them en route, and 30% use them both prior to leaving and en route equally.

One-quarter (25%) of smartphone owners say they use their preferred navigation app because they believe it offers better directions.

It is the preferred navigation app for nearly 6x more people compared to the second-most popular app Waze (12%).

Google Maps (67%) is the most popular navigation app by a wide margin.Over three-fourths (77%) of smartphone owners regularly use navigation apps.This is the last in a series on popular categories of apps, including social media apps, peer-to-peer payment apps, and food delivery and restaurant loyalty apps.Īs more businesses integrate location-based features and functionalities into their apps, they can use The Manifest's data to better understand what consumers prefer when it comes to mobile navigation. The Manifest surveyed more than 500 smartphone owners to understand how people are relying on technology more to get from point A to B.

Navigations apps instantly guide you on the correct path to your destination. Take a wrong turn? If you have a navigation app, you no longer need to pull out an unwieldy paper map or drive around aimlessly until you find the right route. Any smartphone owner who ever has been lost can attest to the usefulness of navigation apps, such as Google Maps and Apple Maps.

Driving navigator